CREATIVITY: A CAPACITY THAT SMES CAN DEVELOP AND USE FOR A SUSTAINABLE INNOVATION GROWHT
CreaInnovation stands for Creativity-driven Innovation and it aims to create sustainable innovation in SMEs using creative methods and processes. By adopting a ‘creative entrepreneurship’ approach to innovation, SMEs can cost-effectively tackle many of the challenges they face in growing their business. Creativity and innovation are important indicators of process development, balanced growth and strengthening of a company's profile. CreaInnovation aims to stimulate knowledge-driven growth and provide Mediterranean Green SMEs - that often lack innovation capabilities - with the necessary creativity tools and practices in their everyday activities. The goals are to extend and deepen the knowledge and practice of creative methodologies and processes using Creative Problem Solving (CPS) or Creative Solution Finding (CSF) approaches (Alex Osborn and Sydney Parnes) in MED Green SMEs.