ALTER ECO is an Interreg Med project that reinforces the sustainable local development of tourism by promoting Mediterranean Identity through the implementation of alternative tourism strategies in 6 pilots co-designed and implemented by public and private actors. The project offers the opportunity to test in representative cities of the Mediterranean, which are used as LIVING LAB, existing methodologies and tools emerged in previous high-impact projects in the field of sustainable tourism or proposed by key actors with the aim of achieving holistic tourism strategies and realistic, at the local and regional level that allow their transfer in the MED territory. […]